The Strategic Benefits of Fractional Design: Why Outsourced Creative Works

For years the word outsourced was considered a “bad word”, one that you couldn’t even say in front of your grandmother. However, the move to more nimble, outsourced creative has been steadily growing with more and more organizations realizing the value.

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At Studio 22, we’ve been positioned as “your external creative team” since the early 2000s. We knew, even way back then, that quality creative didn’t have to come from within an organization and that companies could rely on us, an outside team, to be fully integrated into their internal creative process. This has been a successful approach for us for a variety of reasons.

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First, one of the main benefits of using an outsourced design team is the cost savings that companies can realize. By outsourcing creative, companies can reduce their overhead costs and free up resources that can be used for other projects or initiatives. Additionally, we bring the latest design trends and best practices to organizations, allowing for more creative and effective marketing efforts.

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It’s important to note that when we say “outsourced creative”, we are not referring to subscription-based design services where you purchase a block of hours. We have a partnership-like relationship with our clients and are considered “part of the team” by many. We find this to be a very important (and valuable) distinction.

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Finally, an external creative team has a variety of skill sets available from website design and development, to UX/UI, animation, along with copywriting and strategy. So rather than hiring 2-3 staff members to cover the needed skills internally, you can hire a single agency to provide a variety of services. Furthermore, an outsourced team can easily provide additional design and technical resources when needed, which helps improve the speed and efficiency of the internal marketing team.

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Overall, an outsourced design team can be an invaluable asset to companies looking to save time and money while still achieving creative and effective marketing objectives. By leveraging the expertise of an experienced and talented design team, companies can not only reduce their overhead costs, but also increase the effectiveness of their marketing campaigns.