About us

Strong Partnerships, Impactful Creative

We are Upspire Labs, formerly known as Studio 22 Design, a Northern California-based digital agency specializing in branding and web design. We’re passionate about helping brands and startups establish a strong visual identity because we believe good design is essential for success.

What sets us apart

Partnerships

We’re not just about completing projects; we’re about building lasting partnerships—we have clients that have been with us for over 15 years! We believe in fostering deep, enduring relationships with our clients, always striving to add creative value and support their growth over the long term.

Collaboration

Our philosophy is simple: collaborate openly, be generous with our time and creativity, and most importantly, have fun! Open collaboration is at the heart of what we do—by sharing ideas freely and embracing diverse perspectives, we unlock the full potential of every creative endeavor.

Deep experience

Founded in Sunnyvale, CA in 2001, we began our journey during the challenging aftermath of the dot-com bubble burst. Despite uncertain times, we pushed on. Today, we have the privilege of collaborating with some of the most innovative companies in the tech industry, from next-gen battery manufacturers to leaders in data privacy, mobile security, healthcare and gaming. We remain as enthusiastic about our work today as we were when we first started, and we’re dedicated to continuing our journey with the same passion and energy.

Our core team

At Upspire Labs, our team excels in illustration, design, development, and project management. We harness the power of no-code platforms like Webflow and WordPress, experiment and create with generative AI tools, and explore the latest tech to deliver impactful results. By combining innovation with collaboration, we elevate brands and drive success, turning creative visions into reality.

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Rocky Tilney

Founder & Creative Director
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Monica Tilney

Managing Director
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Chris Grau

Developer
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Zara Francis-Roban

Graphic Designer
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Darrell Williams

Strategist

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Let's talk creative.

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*Why the Asterisk?
The asterisk in our logo reflects our commitment to exploring new possibilities and pushing boundaries. It’s a reminder that there’s always more to learn and discover.