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Creative & Strategic Partners, Not Just Designers.
We are Upspire Labs (formerly Studio 22 Design), a Northern California-based digital marketing agency specializing in branding and web design. More than just designers, we are strategic partners, collaborating closely with brands and startups to build strong strategic solutions. Because in today’s world, great creative isn’t just an advantage—it’s essential for success.
Trusted by Silicon Valley's best and brightest companies
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Agency Capabilities
At Upspire Labs, our capabilities go beyond just software tools and project deliverables. We’re a team of strategists, designers, and developers who bring creativity, critical thinking, and execution to every challenge. Whether you’re repositioning your brand, scaling into new markets, or expanding your internal team, we provide the expertise to help you move forward with confidence.
Refresh & Reposition
Stay relevant, attract investors, and adapt to an evolving market with a refined brand and digital experience.
- Brand audit & positioning
- Brand strategy & personality
- Creative platform development
- Visual identity & design refresh
- Website & app redesign
Scale Up & Expand
Amplify your presence, engage new audiences, and evolve your brand for long-term growth.
- Brand identity development
- Brand architecture & sub-brand systems
- Illustration & iconography systems
- Scalable design systems & guidelines
Team Extension
Extend your internal team’s capabilities with expert creative and technical support.
- Brand & marketing design support
- Ongoing UI/UX design
- Motion design & animation
- Frontend & backend development
- QA & website maintenance
Core team
At Upspire Labs, our team excels in illustration, design, development, and project management. We harness the power of no-code platforms like Webflow and WordPress, experiment and create with generative AI tools, and explore the latest tech to deliver impactful results. By combining innovation with collaboration, we elevate brands and drive success, turning creative visions into reality.
Rocky Tilney
Chris Grau
Monica Tilney
Zara Francis-Roban
What we believe...
Partnerships
We don’t just complete projects—we build lasting relationships. Some of our clients have been with us for over 15 years because we invest in their success, offering creative value and strategic support every step of the way.
Collaboration
Great ideas thrive in open, honest collaboration. We believe in sharing knowledge, embracing diverse perspectives, and making the creative process enjoyable for everyone involved.
Variety
From next-gen battery tech to data privacy, healthcare, and gaming, we’ve worked with some of the most innovative companies in the industry. Decades in, our passion for design and problem-solving is stronger than ever.
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Let's talk strategy.
Ready to elevate your brand, website, or marketing strategy?
Whether you’re launching a new brand, reimagining your website, or looking for digital marketing strategies that drive growth, we’ll craft a plan tailored to your goals. Schedule a free consultation today and let’s bring your vision to life.
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The asterisk in our logo reflects our commitment to exploring new possibilities and pushing boundaries. It’s a reminder that there’s always more to learn and discover.
