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Gaming 2.0: Pushing Creative Boundaries for Corsair
Corsair partnered with Upspire Labs to develop innovative creative solutions that break the mold, enhance global compliance, and drive brand success.
Corsair, a leading manufacturer of gaming hardware, cases, computers, and peripherals, has been at the forefront of the gaming industry for years. The company is renowned for delivering high-performance products that cater to both casual gamers and professionals.
Opportunity / Challenge
In early 2019, Corsair faced the challenge of further developing their visual design across various fronts. The company needed a creative partner who could take their vision and transform it into compelling designs that would resonate with a global audience. With a focus on expanding their reach and ensuring compliance with international markets, Corsair sought a partner that could deliver on both creativity and execution.
Solution
Corsair engaged Upspire Labs to help bring new visual design ideas to life. Working closely with the team, Upspire Labs was entrusted with various tasks, ranging from developing quick start guides to executing product packaging changes necessary for global compliance. They were also involved in creating innovative graphics and illustrations that aligned with Corsair’s expanding brand identity.
Corsair initially chose Upspire Labs after reviewing several agencies. Impressed by their approach to projects and the quality of their work, they decided to start with a few smaller projects. After seeing the excellent results, Corsair expanded their engagement with Upspire Labs, leading to a long-term partnership that continues to thrive.
“Upspire Labs’ creative side is great, so let them do a lot of that instead of boxing them in with specific requirements. They can come up with great things for you.”
- Rob Cornish, Creative Director
Results & Feedback
The collaboration has led to numerous successful projects, including a series of campaigns for Corsair’s new line of keyboards targeting a specific market. Upspire Labs was able to break the mold, introducing new and exciting ideas that extended beyond Corsair’s usual approach. These innovative concepts have since been applied to other products, demonstrating the impact of Upspire Labs’ creativity on the brand’s overall marketing strategy.
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