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Empowering Global Connectivity: Atsign’s Brand Journey
We’ve partnered with Atsign since 2020, evolving their brand and digital presence through collaborative design, strategic branding, and innovative website development.
Project Overview
Since Atsign’s inception in 2020, we’ve established a strong partnership that goes beyond the traditional client-agency relationship. Atsign is known for its flat organizational structure and collaborative, inclusive work environment, where we’ve seamlessly integrated into their team. Our role has been vital in shaping Atsign’s brand identity and driving creative initiatives, from branding and UX/UI design to website development and marketing support.
Now in our fourth year of collaboration, our work with Atsign spans a variety of ongoing creative projects. These include branding, UX/UI design, illustration, animation, and website design for this fast-paced and innovative company. Our commitment to Atsign has been instrumental in helping them navigate the challenges of a globally distributed team while maintaining a cohesive and dynamic brand presence.
Challenge
Atsign faced several challenges typical of a young, globally distributed company. Establishing strong processes was crucial, not just on the engineering side, but also in marketing. As part of our collaborative approach, we contributed strategic insights and solutions to improve organizational efficiency within the marketing team.
One of our early contributions was the creation of a branding microsite following the finalization of the brand image. This microsite served as an interactive brand style guide, providing the entire team with easy access to the brand’s color palette, typography, logo usage instructions, and more. This tool proved invaluable in maintaining brand consistency across Atsign’s global operations.
More recently, we were tasked with designing and launching www.noports.com, Atsign’s first stand-alone product website. This project included developing all branding and visual elements, further solidifying Atsign’s innovative presence in the market.
What’s Next
Our partnership with Atsign continues to thrive as we work closely with their leadership and sales teams. We provide ongoing guidance, creative insights, and collaborative brainstorming to promote Atsign’s technology. We are actively involved in developing trade show materials, including banners, flyers, and promotional items, as Atsign expands its reach and showcases its pioneering technology to a broader audience.
“Studio 22’s creative side is great, so let them do a lot of that instead of boxing them in with specific requirements. They can come up with great things for you.”
– Barbara Tallent, CEO, Atsign
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