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Building a Bold Digital Identity for HyperGo, the Ultimate Link-in-Bio Tool
HyperGo.io teamed up with Upspire Labs to reimagine their brand with a fresh logo and Hype the Hare mascot, creating a fun, professional, and standout identity.
HyperGo.io, a competitive player in the link-in-bio space, partnered with Upspire Labs to reimagine their brand identity. The goal was to create a logo that not only resonated with their target audience but also resolved positioning challenges caused by their previous design. By crafting a fresh, modern look and introducing a dynamic mascot, Hype the Hare, we helped HyperGo establish a fun, professional, and memorable identity that stands out in their industry.
The Challenge
HyperGo.io’s existing logo struggled to connect with their audience and created confusion around the brand’s purpose. This misalignment in positioning made it challenging for HyperGo to compete in the fast-growing link-in-bio space. The founding team needed a logo that reflected their product’s professionalism while being adaptable, approachable, and visually engaging.
The Solution
Upspire Labs worked closely with HyperGo’s team to rethink their brand identity. Through an iterative design process, we explored multiple concepts before finalizing a fresh, modern look anchored by their new mascot, Hype the Hare. The redesigned logo and mascot achieved several key goals:
- Professional yet Playful: Striking a balance between professionalism and fun, the new logo communicates HyperGo’s value while appealing to a wide audience.
- Memorable & Versatile: Hype the Hare serves as more than just a logo—it’s a brand ambassador that works seamlessly as an app icon, on stickers, apparel, and swag.
- Industry Fit: The design aligns with the expectations of the link-in-bio space while ensuring HyperGo stands out with a unique, recognizable visual identity.
The Results
HyperGo’s refreshed brand identity positions them confidently in their industry. The introduction of Hype the Hare provides a consistent and engaging visual element that strengthens their brand presence across various platforms and marketing materials. As HyperGo continues to grow and evolve, their new identity ensures they are equipped to connect with their audience in a meaningful and memorable way.
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